Business model

The business model tells the story the organization has designed for itself to succeed.

In lengthier terms, the business model is an abstract representation of an organization, present and future, of all core interrelated architectural, co-operational, and financial arrangements designed and developed by an organization, as well as all core products and/or services the organization offers based on these arrangements that are needed to achieve its strategic goals and objectives (ref).

An organization is defined by its culture, its people, and its business model. The business model is articulated in terms of the corresponding strategy, business model canvas, and financial model.


A vision without a strategy remains an illusion.

Lee Bolman (ref)

Strategy is a pattern in a stream of decisions.

Henry Mintzberg (ref)

Strategy is, perhaps, the most overused word in management speak. But most things are not strategic. Most things are tactical – everyday sense-making, decision-making, planning, and doing in order to execute strategy.

Strategy is simply figuring out where to play and how to win, informed by the organization's purpose and vision and its understanding of its marketspace (ref).

We recognise that strategy development is both deliberate ('top-down') and emergent ('bottom-up') (ref). Practically speaking, it will never be a perfect balance of the two but rather an ebb and flow depending on organizational and market circumstances at any given time.

Rather than overtly creating processes to achieve a prescribed balance of deliberate and emergent strategy development, we avoid processes that artificially limit or constrain either contribution, and remain cognizant that one without the other is sub-optimal. Such cognizance is best maintained when it becomes a habit, when it's a norm, when it's culturally ingrained.

Business model canvas

Business models are not set in stone, but are rather living breathing documents. We subscribe to a template for forming, maintaining and telling this story known as the Business Model Canvas (ref). A high-resolution image of the canvas can be downloaded here.

Business model canvas template

Financial model

The financial model describes the basis by which the business model is considered a viable proposition. There is nothing unique to AKASHA here. It's a case of understanding capital requirements, cash flow, profitability (if for-profit) or sustainability (if non-profit), risk and sensitivity analyses, etc.

Each Group takes full P&L responsibility.