Social media

Social media is an indispensable tool which allows us to connect with our community in a variety of different ways. Take note that AKASHA has worked hard to establish a reputation, and to maintain this we must be mindful and consistent about what we put out into the world.

Social networks on Hootsuite

We use the social media management tool Hootsuite to manage content across three of our social networks: Twitter, Facebook, and LinkedIn.

If you need a guide on how to use Hootsuite, you can find their 13-minute beginner's guide on YouTube.

Posting on Twitter, Facebook, and LinkedIn

We use a combination of these three networks to put out announcements; in order to ensure consistency across all of these channels we use the same message format, with some minor tweaks to attune messages to the differences between the social networks.

Line

Example content

1st line (subject)

🙌We're happy to announce that the @AKASHAorg family is growing with a new job opening!🙌

2nd line (further info)

If you're seeking an opportunity to make a ✨positive impact✨ in the world and blockchain is your passion, then get in touch - you're NOT alone! 👨‍🚀🌍👩‍🚀

3rd line (links)

https://hack.akasha.org/javascript-engineer

4th lin (hashtags)

#job #engineer #blockchain #javascript

Make sure not to neglect the emojis! When using the Hootsuite composer, you can select multiple networks and then customize the post for each individual network; the use of a link within this structure should pull through an image from the website that is linked, if this does not happen, image ratios/recommended pixel sizes for each network are below, although a 2:1 ratio will work just fine across all three.

Network

Ratio

Recommended pixel size

Twitter

2:1

1024 x 512

Facebook

(roughly) 16:9

1200 x 628

LinkedIn

(roughly) 16:9

1200 x 628

Images expand the space that a post will take up in someone’s feed, and allows you to further tell the story of the content that you are putting out into the world. It is therefore important to ensure that a relevant image is included with a post where possible.

Tools such as Unsplash, Pixabay, and Pexels (among others) are great resources for finding royalty-free images.

Responding on Twitter

Twitter has a few different ways in which you may be called upon to respond to someone: direct messages, comments on a Tweet, and being tagged in someone’s Tweet. For direct messages, you can respond a bit differently to how you would to a comment or a tag, but remember that people can always screenshot things that you say, so the content should never be something you wouldn’t feel comfortable posting publicly.

Take note: To have the option to converse via direct message, two Twitter users must be following each other.

The general rule here is that you should treat direct messages as a conversation like on a messenger app, so queries can be answered in multiple parts; a reply to a comment or tagged Tweets should be as comprehensive as possible (given character restraints), with an invite for the individual to direct message us or join us on Discord if they want to discuss things further.

Responding on Facebook

Facebook has two different ways in which you may be called upon to respond to someone: the Facebook inbox and comments on a post. For the Facebook inbox, you can respond a bit differently to how you would to a comment on a post, but remember that people can always screenshot things that you say, so the content should never be something you wouldn’t feel comfortable posting publicly. The general rule here is that you should treat the inbox as somewhere where you can have a conversation like on a messenger app, so queries can be answered in multiple parts; a reply to a comment should be as comprehensive as possible, with an invite for the individual to inbox us or join us on Discord if they want to discuss things further.

Responding on LinkedIn

LinkedIn has two different ways that you can respond to someone: sending private messages and replying to comments on a post; which of these methods you decide to use will depend upon the query being asked of you.

In private messages you can respond a bit differently to how you would to a comment on a post; remember, as above, that people can screenshot things and share them more widely. Treat the inbox as somewhere where you can have a conversation like on a messenger app, so queries can be answered in multiple parts; reply to a comment in as comprehensive a manner as possible, with an invite for the individual to inbox us or join us on Discord if they want to discuss things further.

Other social networks

Discord

Posting

We use Discord to put out announcements, host general conversations about AKASHA, talk to people who want to get involved with the project, talk to our Hub communities online, report scams, and facilitate translations of AKASHA content into different languages. It is normally not necessary to create content specifically for Discord, as our AKASHA bot will automatically post the things that we Tweet or Retweet on our channel automatically.

Responding

Discord is mainly for inbound queries. When replying to a query from our community, ensure that you tag the individual that asked it, respond in a friendly manner, and don’t forget to add emojis! Do your best to follow up with them until their query is answered and don’t be afraid to tag/ask other admins if it’s not something you can easily answer.

Reddit

Posting

The main things which we post to Reddit are our blog posts in order to stimulate a wider conversation about the content that is featured within them. The main subreddit that we will post in is r/akashaproject but there will be some subjects that are relevant to r/ethereum, r/science, r/blockchain etc.

As most posts will be links you will need to paste in the URL, attach a title to the post, and give it a short description. We would suggest that you use the title that the post has on akasha.org, but if this is quite long, you may wish to shorten it, as Reddit has a 300-character limit for titles. The description should either be a relevant section from the blog post itself, or a short summary; so that the reader is not misled, please try and stick to language actually used within the full blog post. Finally, please keep the box “Send me post reply notifications” ticked, so that you can quickly deal with any comments that come off the back of posting.

Responding

Comments and posts about AKASHA could crop up in a variety of different places across Reddit, so using the search box to find threads containing our name is advised; by scanning feeds and keeping post reply notifications turned on for posts, we can keep on top of queries that are coming in from our community. Reddit allows for longer-form answers, so be comprehensive in your responses.

If you have moderator status on the AkashaProject subreddit, it is good practice to scan the activity there regularly, in order to prevent possible scams or irrelevant posts.

YouTube

Posting

Videos uploaded to YouTube should always be of the highest quality possible. Videos with shoddy resolution, and bad or unsynced audio have a distinct effect upon the experience of the person watching them, in turn having an effect upon how they perceive us. This being said, not every video has to be 4K with seamless sound quality as we are trying to convey information, not create movie trailers. YouTube now supports a hashtagging system, so please utilise this, as well as including category tags, a short description, and links to any relevant content for further reading.

Here is a suggested blurb for a YouTube video:

🔎Find out more about AKASHA: akasha.org 🔍

💬Talk to us on discord: DISCORD LINK 💬

[Individual video blurb]

[Links to other relevant videos if applicable]

📑You can also follow us on 📑

🐦Twitter: TWITTER LINK 🐦

💼LinkedIn: LINKEDIN LINK 💼

📄Reddit: REDDIT LINK 📄

📘Facebook: FACEBOOK LINK 📘

🛑DO NOT SEND ETH to anyone claiming AKASHA has an ICO! 😇

YouTube videos can be considered to be one of our “shop windows,” with some viewers going on to want more details on what we do. To this end, make sure that people watching the videos are supplied with other channels that they can get in touch or find out more about us in the video description. Where possible and where there is the time for it, add closed captions to assist our non-native-English speaking community.

Responding

When our YouTube videos are commented on and we strive to reply to all of these, even if the comments are just people saying things like “wow, great video!” YouTube does not have a character limit to responses, but longer-form answers will be hidden under a “click for more” button, so keeping answers concise and supplying relevant links will help both the person asking the question and any observers to quickly get the information that they are looking for.