Proof/check content

With all the content that you put out into the world as a member of the AKASHA Team, it's important that you have it proofed/checked first.

Whether it's a press release, blog post, presentation, or Tweet, by following these steps you can leverage our collective intelligence and ensure that your written/spoken work is as cogent and accurate as possible, whilst also complying with our values.

Longer content

For longer content, we require that you paste the document, in its entirety, into and get feedback from a relevant Slack channel or pointedly as a relevant individual if you believe the piece will get lost in a public channel.

Remember that comments on your piece are suggestions; if you have a disagreement about a suggested change, you should explore the reasoning behind it in depth so as to make sure that the ideas at play are given a proper airing.

Social posts

The process for social content is slightly more slimmed-down, as social is a very instantaneous and reactive medium, and it is overkill to have the entire team involved in checking a Retweet, or a reply to a Facebook comment. There are exceptions to this, which are listed below in the Except when... section.

The process for replying

If the comment/Tweet etc. that you are replying to does not feature a question and is positive: reply back with equal positivity, spread the love and keep AKASHA a warm, welcoming group of people to interact with.

If the comment/Tweet etc. that you are replying to does not feature a question and is negative: ask, is this valid criticism? If so, bring it back to the team; through the lens of others' constructive criticism we can improve what we do.

If it's not valid criticism, it's probably good to either leave it, or come back with a nice, positive comment; we believe that optimism is the best cure for negativity.

The process for posting

Draft the core part of your Tweet/post using the method outlined in the Social media part of the Playbook, the look of this has been pasted below for quick reference. There will be small modifications depending upon the network to which you are posting.


Example Content

1st line (subject)

๐Ÿ™ŒWe're happy to announce that the @AKASHAworld family is growing with a new job opening!๐Ÿ™Œ

2nd line (further info)

If you're seeking an opportunity to make a โœจpositive impactโœจ in the world and blockchain is your passion, then get in touch - you're NOT alone! ๐Ÿ‘จโ€๐Ÿš€๐ŸŒ๐Ÿ‘ฉโ€๐Ÿš€

3rd line (links)


4th line (hashtags)

#job #engineer #blockchain #javascript

Once you've drafted this, if you feel it needs proofing (for example, if the material is contentious) send it to the #af-comms Slack channel, or another team member, choosing someone who is relevant to the content if possible. Once your 'checker(s)' has signed off on the content, you can push it out into the world!

Except when...

You will need to take a piece of social content to the #af-comms Slack group and wait for response from the wider team when...

  • the post could be seen as an endorsement of a business/individual on an issue/topic which we have not already talked about;

  • the post refers to sensitive subject matter, for example, if someone was accusing us of having broken the law; or

  • the post could possibly be seen as violating terms of use guidelines on the platform that you're posting from.