Communication

A consistent voice across all mediums of communication allows for AKASHA to be identified easily by our community, as well as present a unique, personable face to those who are interacting with us for the first time.

By ensuring that you are following these guidelines when you post, write, or speak as/on behalf of us, you present to the world a unified force of many individuals striving for collective goals.

Voice

Voice describes the constant personality that is conveyed by our communications.

At AKASHA we know the change that our community wants to see in the world, because we also share that vision. We understand that the space in which we operate is fast moving and exciting and we aim to reflect that energy in the way that we communicate with our community, as well as other organizations.

Whether people have been with us for a long time, or they’re completely new and looking to see what all the fuss is about, we use our words to create the feeling that people are involved in all-embracing, transparent, and radical progress on local, regional, and global scales.

Because of this, when we communicate:

  1. We are friendly. As we are playing on ‘Team Human,’ we use welcoming, inclusive language, as well as emojis, to ensure that our output does not make us seem unapproachable. Above all, we want to start and continue open conversations with our community, ensuring that it is a place where people feel that they belong.

  2. We are playful. Changing the world through creativity and imagination should not be a dry affair; by being spirited and engaging, rather than serious and functional, we create an environment that is enjoyable for our community, as well as creating a space that other people want to be a part of.

  3. We are thankful. We discover truth by building upon previous discoveries, and we pay homage to those that did great things before us. Humans and organizations that have done great things are mentioned with appropriate levels of respect to reflect this.

  4. We stand for something. Our mission of “nurturing projects helping individuals amplify their potential through open systems that expand our collective mind” is not just copy on a page, but part of a set of internalized values that should run clearly through everything that we do.

Tone

Tone changes depending upon who and what you’re talking about.

Generally, things written for or ‘by’ AKASHA should be positive in tone, unless this positivity would be misplaced in the conversation that is being had. If a piece of writing or conversation is excessively negative in tone, then this is possibly a reason for asking the question ‘why is this being engaged with?’ ‘Is it a productive use of our time to do so?’

On top of this, we should stay informal for as much of our communications output as possible; unnecessary formality puts people off, and goes against our aim of being approachable and open.

Message House

Our message house is the device that we use to structure our communications; if you are communicating as, or on behalf of, AKASHA, then your content should contain at least part of it, and you nothing that you say should ever contradict it. This message house also applies when we are putting out other individuals’/organizations’ content, even in the form of retweets and shares.

The structure of a message house

Our key message is the roof of the house, which is supported by the walls in the form of our core messages, with these built upon the foundation that is the evidence for these messages.

Key Message

Our Purpose

We believe that humans are not problems waiting to be solved, but potential waiting to unfold. This is why we nurture projects helping individuals amplify their potential through open systems that expand our collective mind at local, regional, and global scales.

Our Means

AKASHA is a non-profit foundation born at the intersection of blockchain and collective intelligence. As our purpose demands, we are born a network.

Core Messages

Individuals

We work to advance human agency – the capacity to participate, to start something, to make free choices, to act independently. This means we work on privacy, trust, equality, and decentralized systems.

Collective

Humans achieve their best in co-operation with one another. We dedicate ourselves to collective intelligence and the coalescence of collective minds to help produce a fairer, more peaceful, more intelligent, sustainable and regenerative future.

Together

  1. Pursuing our purpose demands transdisciplinary collaboration.

  2. Realising our purpose requires systematic co-operation.

  3. Let’s start a conversation today to explore how we can work together, how we can help each other.

Evidence

Messages are mere propaganda without evidence.

Wherever we make a claim we should always clearly state the sources and point out potential limitations and the context within which our statements are 'true'.

Adoption. Customers. Partners. Case studies. Awards. Growth. Investment. Agenda setting. etc.

Grammar

AKASHA uses US grammar and spelling conventions.

Being an Ambassador

It is important to remember that you will often be acting, both on and offline, as an ambassador for AKASHA, and that this will not always be obvious. Please be mindful when communicating from personal accounts that people can easily link back to AKASHA, or when interacting with relevant individuals, groups, or organizations.

Although we fervently support team members having personal lives that are separate from the great work that they engage with at AKASHA, this is not necessarily a perspective which will be shared by others that you come into contact with. Being aware of times that you may be perceived as speaking for, or as a part of, the team helps us all to maintain our reputation within the space.

Communicating at events

Events, be they conferences, meetups, or us following up on an invite to speak to an organization such as CERN in a more ‘closed’ environment, are useful for growing our audience and communicating our message. The approach that you’ll need to take, to be as effective of a communicator as possible, will be different depending upon the type of event, but there are some simple, overriding principles that are relevant to all situations.

This guide intends to provide you with a checklist that will help to maximize the reach of our message.

Before

  • If you do not have access to AKASHA’s social media accounts, flag details about the event to someone who does

  • Download the Hootsuite app and familiarize yourself with it. Use it to set up some keyword and/or hashtag searches that will allow you to keep abreast of what is being said at/about the event

  • Get information about the event pushed out an appropriate time beforehand, via our feeds (and blog, if appropriate); if an event is ticketed and it is suitable for us to support people getting these tickets, then wait until tickets are available before communicating. We can be less thorough when it comes to events that have free tickets, but be wary in cases that you may be suggesting that our audience spend money going to things that we have no control over

  • Look for, or ask someone with social media account access to scout out, the Twitter handles of individuals who will also be attending. If you intend to cover talks by individuals, talk about organizations you are visiting, or will be posting about a panel discussion, it will make it a lot easier for you to communicate if you have this information, on a notes application or similar, before attending

  • If you intend to do a write-up of your attendance afterwards, think about and sketch out the article beforehand; this may seem counterintuitive, but situations wherein the name/date/location of a conference change in the days following up to it are few and far between. If you are speaking, you’ll already know your content; if you are meeting an organisation, you will likely already know the subjects up for discussion; using this information now will allow you to be more reactive when it comes to communication around the event

  • Think about the equipment that you will be using for the event: do you need a spare SD card? Are you taking a suitable camera? Will you need a backup battery for your phone/laptop?

  • If you need advice on how best to go about communicating before, during, and after the event, and it has not been covered by this guide, engage the Community Team by bringing the subject to their attention on the #af-comms channel, or in the open portion of their biweekly meeting

During

  • Remember that whatever materials that you put out during or after the event will be made all-the-more powerful if you include images and/or video, so, when appropriate, make sure you take photos

  • Video/audio recordings will often be useful pieces when it comes to debriefing on an event; it’s always better to quote someone exactly, rather than paraphrasing

  • Twitter as a medium lends itself to live coverage of events through a series of Tweets. Facebook and LinkedIn are better for combining all of your commentary into one article and then pushing it in one go, so save these for once your debrief is ready

After

  • Make sure that you thank those that put on the event/invited you, especially if the event in question involved someone from AKASHA speaking, and utilize the relevant hashtags and handles available

  • Flesh out the rest of whatever other content you have created as a result of attendance and put it through the proper approval channels

  • Once approved, get the article in question pushed out through our feeds

  • Disseminate any useful materials that have come off the back of the event to the comms channel; video recordings and pictures of AKASHA members can quite often be used as evergreen social content